Wednesday 25 July 2018

THE BREXIT CON - COOLING THE MARK

I once likened Brexit and the Brexiteers to the communists in Russia between 1917 and 1989 (HERE) with the jam tomorrow philosophy that persuades people to stick with some flawed ideological position that can never work, even as it's going disastrously wrong. The Soviets managed to do this, with the help of the KGB of course, for nearly 70 years.

But then I came across this blog (HERE) the other day, which compares the Brexiteers to con men and I think this is a better analogy than mine. The blog post begins:

"Brexiters told us that leaving the EU would be quick and easy and would save us £350m a week. With a chaotic no-deal looking a real possibility, however, Jacob Rees Mogg now tells us it could take 50 years to reap the benefits.

"What he’s doing here is something con-men have always had to do – stopping their victim going to the police when the goods they have charged him for fail to arrive. This job is called cooling the mark out, as described (pdf) back in 1952 by Erving Goffman*:
An attempt is made to define the situation for the mark in a way that makes it easy for him to accept the inevitable and quietly go home. The mark is given instruction in the philosophy of taking a loss.
"Rees Mogg is employing the method Goffman called “stalling.” He’s saying that the goods will turn up, but just a bit later than promised and at a higher price".

I recommend reading the whole post.

But don't forget, it is the leave voter who is "the mark". We remainers haven't been conned. We saw through the con on day one. Now it's up to us to try and convince the mark at every turn that they have been conned - and to go to the police. And gradually they will.